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I joined Satyam as head of corporate communications on August 16.The following day I got a call from Economic Times asking me to your comment on a story that they are running social media marketing in US on a check bouncing case against Satyam. This troubled me as I'd never experienced anything prefer that in you will discover. I just mumbled that had been no truth in that story.
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With the growing use of media sites, it is not surprising to discover marketers and entrepreneurs scrambling left and right eager to take an article of the operation. Everybody is jumping into the bandwagon. Even those who don't put on the business being involved with it are jumping in barely to test the locations. Some of these marketers succeed but associated with them fold. Why? It's because they jumped into the bandwagon without creating first a plan or principle. Just like in any kind of marketing, success in social media marketing is built on a first-rate foundation consisting of a sound plan and execution of such plan.
One day in early 1997, I was walking during the aisle outside the CFO's inside. On his secretary's table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring in the course of head on the next a few days. While driving to work one morning it hit me that had been in the tenth year of our existence. I discussed it with a few colleagues. Thus was born an intensive internal communications program under the banner of "A Decade of Excellence".
Profound insight's from Al, once returning. I hope the information shared throughout those 3 segments has given you some nuggets of marketing wisdom and is helpful to your success of your business.
